Filed under: Concept Cars , Convertible , Geneva Motor Show , Videos , Ferrari , Specialty , Design/Style To give you an idea of the ethos behind this concept, consider this fact: The Pininfarina Sergio comes with its own custom helmets for the driver and passenger. And yes, they match the sensuous red and black scheme so artfully applied to the car itself

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Pininfarina Sergio Concept ditches windshield for crash helmets [w/video]

Filed under: Geneva Motor Show , Technology , Ferrari The exciting new LaFerrari wasn’t all that Ferrari had to announce today at the Geneva Motor Show . Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November .

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Ferrari and Apple deepening ties, FF gains Siri integration and standard iPad Minis

Filed under: Hybrid , Performance , Geneva Motor Show , Videos , Ferrari If, for some reason, you feel like we’ve left anything out of our coverage of the exciting new LaFerrari unveiled today in Geneva , don’t fret – Ferrari has us covered.

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LaFerrari, meet YouTube. YouTube, LaFerrari

Filed under: Coupe , Performance , Geneva Motor Show , Ferrari Regardless of what it will be called, the successor to the Ferrari Enzo will be unveiled next week in Geneva , and like many other automakers, Ferrari will apparently be giving us a slow strip tease of the all-new hybrid supercar.

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Ferrari begins releasing official teasers for new supercar